Very useful and easy to understand post, thanks for posting! It is good idea, placing the very eye-catching photos in the top right or top left of the pages, also, a good way to make customers stop flipping and pay attention to the catalog’s contents. The same goes for paying attention to what is on both the front and back covers.
Catalogs can be very useful to reach people who don’t use the internet as much, and as you said, potentially they can be passed from person to person to get even more customers, but it’s still important that they look interesting to begin with or they won’t reach anyone.
June 19th, 2009 at 3:20 pm
Very useful and easy to understand post, thanks for posting! It is good idea, placing the very eye-catching photos in the top right or top left of the pages, also, a good way to make customers stop flipping and pay attention to the catalog’s contents. The same goes for paying attention to what is on both the front and back covers.
Catalogs can be very useful to reach people who don’t use the internet as much, and as you said, potentially they can be passed from person to person to get even more customers, but it’s still important that they look interesting to begin with or they won’t reach anyone.